Lloyds Banking Group
I’ve worked across Lloyds, Halifax, MBNA and Bank of Scotland at several points in my career, and I’ve always enjoyed the distinct nuances of each brand and the challenge of delivering the best possible results for them.
My approach to CRM is rooted in asking the right questions to deliver genuine value to the consumer—ensuring communications are targeted, clear, engaging, and relevant. Equally important is maintaining a holistic view, understanding how each message fits within the wider communications landscape, reaches the consumer at the right moment, and avoids unnecessary overlap or repetition.
The video below showcases a small selection of CRM campaigns I created at Ogilvy One.
One of my favourite projects was Lloyds’ launch of their new pet insurance.
We developed a suite of emails and DMs that brought the idea to life with playful storytelling, dramatising what happens when cats and dogs get into mischief without a second thought.
When tasked with creating a combined leaflet for both pet and car insurance, we added even more humour - and were proud to get the words 'Lickey End' into a headline (yes it is a real place, a village in Worcestershire).
