Second Home - #WFSH
How do you entice SMEs, start-ups, freelancers and students back into using co-working spaces after they've become used to working from home during COVID? Highlight all the frustrations of working at home.
This social-first campaign featured fun content showing why people might get fed up of being stuck at home and why the daily commute might just be worth it.
Memberships tripled after this campaign.